Everything with us is New Zealand-made. The geographical environment of NZ provides fresh, high-quality natural ingredients.

At Grrrowl, we attach great importance to natural and healthy pet food with high meat content and high palatability. We use only 100% human-grade ingredients of the highest quality available on the market in our pet food. 

To create a natural pet food brand, all our products are completely grain-free and bean-free. We avoid artificial preservatives, colorings, and flavorings, and ensure our products are non-GMO. We are continually working to create the perfect pet food diet for your furry friends.

Grrrowl’s Pet Food Nutrional Standard ♥

All of our formulations are developed in collaboration with professional pet nutritionists and meet the AAFCO nutritional standards.

 We ensure that we provide your pet with a complete and balanced diet. 

Furthermore, we conduct random inspections of our products, which are tested by professional third-party testing organizations.

More information on our facility ♥

Our self-owned facility is situated in Taupiri, on the eastern bank of the Waikato River in the Waikato District of New Zealand.

We have constructed a pet food facility spanning over 10,000 sqft, utilizing the latest technology and automation. This advanced setup enables us to efficiently prepare both canned and freeze-dried pet foods.


Our Certification ♥

HACCP Certified

The Hazard Analysis and Critical Control Point (HACCP) certification is an international standard that guarantees a food vendor’s adherence to food safety regulations.


We take pride in being a certified member of this program. By adhering to HACCP’s procedures, we are able to provide products and services in an exceptional manner.


MPI Certified

The Ministry of Primary Industries (MPI) serves as the governing authority for manufacturing industries in New Zealand.

As an RMP (Risk Management Program) certified facility, we maintain a strict adherence to production standards, and every batch of our products is closely monitored by MPI.

Our commitment lies in delivering premium pet food to our furry companions while also safeguarding the local environment.

Eurofins Certified

Eurofins stands as one of the trustworthy third-party testing and certification service providers worldwide.

Our drinking-water regulatory system is certified by Eurofins Food and Water Testing NZ. This certification ensures that emerging pollutants are not present in every single drop of water used in our products, maintaining their purity and safety.

Established in 1991 as a non-profit organization and serving as a forum for New Zealand’s pet food manufacturers, the New Zealand Pet Food Manufacturers Association (NZPFMA) is an industry association comprising pet food manufacturers and companies that supply materials or services to the pet food manufacturing sector.

Our Parnership with Cabernet Foods ♥ 

Cabernet Foods –  is the exclusive meat supplier for Grrrowl. Their support enables us to incorporate the finest 100% human-grade meat into our recipes.

The meat we source is Guilt-Free Meat, ensuring that all animals on the farms are well cared for and that environmental sustainability is embraced.

If you would like to discuss and publish our brand to your site or magazine, we’d love to hear from you. Send us an email to: info@grrrowlpetfood.com and we’ll be in touch.

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